|NEW FDL Energy Range|
|Friday, 01 June 2012 09:18|
FDL Takes on the Energy Drink Market With Functional All-Natural Beverages...
Fuerst Day Lawson have created a range of Energy drinks aimed at not just providing energy, but with additional functional properties too.
This range includes: Energising, Vitalising, Clarifying, Endurance and Rehydrating.
The new FDL prototype energy drinks break the boundaries of the existing UK energy drink market by incorporating specific flavours such as Guava and Pineapple, Iced Tea and Lemonade and Cherry Cola. In the UK, the general flavour profiles for energy drinks tend to be vague fantasy flavours (with the exception of one or two brands that offer Berry, Tropical or Orange flavours) or offer â€˜with added benefitsâ€™ such as sugar free or low carb.
Energy beverages often contain several artificial additives, with this in mind, FDL have designed this range of beverages by replacing the added sugars and artificial energy-boosting ingredients with all-natural healthy alternatives, including such ingredients as natural caffeine, ginseng and guarana. No artificial colours, additives, flavours or ingredients are used - providing the market with an all natural energy drink range suitable for all consumers - even those on a non-caffeine diet! Existing brands on the market seem to have already embraced the concept of â€˜natural ingredientsâ€™, however, these products are often marketed as juice drinks rather than energy drinks, which is why the â€˜FDL Energy Rangeâ€™ will break current trends. FDL believe there is a market for these types of products and believe the market want an energy boosting drink with beneficial properties that tastes and looks good.Â With decades of experience within the beverage industry, Fuerst Day Lawson know what they are talking aboutâ€¦